When the verdict is on the line, jury consulting is persuasion science in action.
At Persuadius, we don’t guess what jurors will think — we test it, analyze it, and turn those insights into winning courtroom strategies. Our jury research, mock trials, focus groups, and voir dire preparation are designed for litigators who demand evidence-based insights, not intuition.
Our team of jury consultants, psychologists, and trial strategists work side by side with elite law firms to uncover what will — and won’t — persuade real people in the box. Whether you’re preparing for a bet-the-company case or a high-stakes commercial dispute, we help you see your case the way jurors will.
Jurors bring a lifetime of experiences, biases, and cultural reference points into the courtroom. Understanding those human variables before trial can mean the difference between winning and losing.
Through mock trials, jury focus groups, and quantitative attitude surveys, Persuadius helps litigators:
Identify the themes and storylines that resonate most with jurors
Spot emotional tripwires and credibility gaps
Quantify liability and damages perceptions
Test graphics, witnesses, and opening statements
Anticipate verdict ranges and deliberation dynamics
When you know how real people see your case, you gain the power to frame it persuasively — from voir dire to closing argument.
At Persuadius, we merge behavioral science, narrative psychology, and decades of trial experience. Every engagement is tailored, but most follow a clear, data-driven structure:
Case Assessment & Theme Development – We identify core storylines, strengths, and vulnerabilities.
Juror Profiling & Questionnaire Design – Using demographic and psychographic insights, we craft juror profiles and voir dire questions that reveal attitudes that matter.
Mock Trial or Focus Group Execution – Real participants, real deliberations, real data. We use representative jurors to mirror your venue’s demographics and test multiple themes.
Quantitative Analysis & Predictive Insights – Statistical modeling helps forecast outcomes and pinpoint risk exposure.
Voir Dire and Jury Selection Support – Our consultants collaborate in real time with your trial team to seat the most favorable jury possible.
You don’t just get feedback — you get strategic clarity and persuasive alignment from start to verdict.
For more than 30 years, the team at Persuadius has guided thousands of complex cases in venues across the country, including antitrust, IP, product liability, white-collar defense, commercial litigation, and even personal injury cases. Our work has informed winning strategies for many of the nation’s top trial lawyers.
But you don’t have to take our word for it — our thought leadership has shaped how modern litigators think about juries:
Each of these articles reflects our deep understanding of the courtroom’s most unpredictable element — the jury.
Decades of Experience – Founded by Ken Lopez, Persuadius has supported thousands of trials for most Am Law 100 firms.
Interdisciplinary Team – Our consultants blend backgrounds in psychology, communication, data analytics, and storytelling.
Actionable Deliverables – Every report and debrief translates complex juror data into courtroom strategies.
Proven Impact – Our insights regularly shape voir dire questions, trial graphics, and opening statement strategy — ensuring your narrative aligns with juror psychology.
We don’t just research juries. We help you persuade them.
Great trial outcomes start long before opening statements.
If you want to know how your story lands — before twelve strangers decide your client’s future — Persuadius can help.
👉 Schedule a 15-Minute Case Consultation
or
👉 Contact Us to discuss your next case.
One important factor which immediately sets Persuadius Jury Consulting apart from its competitors is the fact that Persuadius is attorney-owned and operated. As a result, the team at Persuadius can immediately grasp even the most complex legal issues, and can offer a higher level of insight into the development of effective trial presentations and strategies. This critical distinction also serves to save your client money by allowing the trial team to focus solely on its case, rather than having to waste valuable time explaining basic legal concepts. This advantage is particularly important in the context of litigation because of the rigid deadlines and intense time pressure which litigators often face.
To learn more about our trial strategy and exhibit techniques, to have a presentation made to your firm on these and other subjects, to request a proposal for upcoming litigation or to simply ask a question, please contact us.
