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Ken Lopez - Profile - Persuadius

While attending the Delaware Law School in the early 1990s, Ken taught himself computer animation as a hobby. That hobby, combined with his law degree and a degree in economics from the University of Mary Washington, helped launch his career in litigation consulting. 

In 1995, he founded his first company, A2L Consulting (now Persuadius), where he served as its President/CEO for nearly 25 years. A2L provided litigation support services to all of the nation’s top law firms and their clients around the world. Often called upon when the dollars at stake are high, A2L’s services included helping to predict how judges and juries will react to a case (i.e., jury consulting and mock trials), the creation of sophisticated visual evidence used to persuade judges and juries (i.e., litigation graphics and 3D animation), and the deployment and use of state-of-the-art technology in the courtroom (i.e., hotseaters and trial technicians). 

Ken launched LawProspecter in 2007, a first-of-its-kind software company that provided information about litigation and who was involved in it. In 2020, Ken launched OurHistoryMuseum, a crowdsourced history museum, which he continues to run. 

Bestselling business author Dan Pink highlighted A2L in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future, and Ken has been quoted by many news outlets including the Wall Street Journal, Inc., NBC News, Wired, the Washington Post, and the BBC. 

Recently, the readers of LegalTimes voted A2L “best jury consultants” and “best trial consultants,” and readers of the National Law Journal voted A2L “Best Demonstrative Evidence provider” in the country. Many other publications have held similar votes and ranked A2L at the top of a key category. The American Bar Association named A2L’s blog, where Ken and his colleagues publish weekly, one of the top 100 blogs in the legal industry and one of the top 10 litigation blogs. 

In 2013, Virginia’s Governor appointed Ken to a four-year term on the University of Mary Washington’s Board of Visitors. He has also served on the Dean’s National Advisory Board of Delaware Law School and various local and business boards and advisory groups. 

In 2023 Ken launched Persuadius, a litigation consulting company that has picked up where A2L left off. 

Despite an interesting and varied career, Ken still lists his top passion and proudest accomplishment as “father of triplet girls born in 2008.” 

You can reach Ken Lopez at ken@persuadius.com 


Click to Read Articles by Ken Lopez

  • "We made the right decision when we hired you. You are absolutely the best."

    Holland & Knight
  • "I am very happy with the quality of A2L's work and happy with the graphics. One of the best jury consultants I have worked with."

    Gibson Dunn & Crutcher
  • "If you are in need of highly qualified, creative, diligent and personable providers of trial graphics, I recommend A2L. They were wonderfully helpful and supportive of our team and demonstrated, repeatedly, real skill in creating graphic and demonstrative exhibits that captured the essence of our presentation. Just as important, they did this under extreme time and quality pressure and, always, with a smile."

    Foley & Lardner
  • "Your team did a very nice job on the simulation in the engine case and I will certainly keep and your team in mind for future litigation support needs."   

  • "You guys were great, I’ll definitely use you again."

    Fidelity National Law Group

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I would be happy to serve as your point of contact for questions about jury consulting, mock trials, litigation graphics, in-court trial support technicians, visual advocacy, and other litigation consulting services:

michele-hargrove-A2L-ConsultingMichele Hargrove
Director, Client Development

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