In a presidential election year, the litigation arena and the political arena go head to head. This means that everyone, including major pollsters like Pew Research and Quinnipiac, political parties, candidates, and countless social scientists and politically-interested entities, are all vying for the same resources - your potential mock jurors and research facilities.
Political campaigns, pollsters, and other interested parties rely heavily on services that conduct mock trials and other forms of jury research. This includes focus groups, online surveys, telephone surveys, large-scale ballroom studies with live mock jurors, and in-person interviews known as "mall intercepts."
Both sides of the political spectrum require:
1. Recruiting research subjects
2. Eligible adults to serve as subjects
3. Focus facilities for live research
4. Online and phone survey implementers
So, what does this mean for those interested in conducting jury research during a Presidential election year?
Due to the limited supply and increased demand:
1. If you have a specific date in mind for jury research, don't rely on last-minute arrangements. Availability is more limited than usual, as there are many others in line for the same services and space. It's better to plan and prepare in advance.
2. Recruiters are requesting longer lead times to find mock jurors, so be sure to allocate extra time for this process. Additionally, create a list of people and entities involved in the case to ensure potential mock jurors have no affiliations or knowledge that could affect their participation.
3. Comparison shopping and negotiating prices become more challenging. By committing to conducting jury research earlier, you can avoid losing leverage. The closer you get to your desired date, the fewer options you have, and you may be limited to what is available, if anything.
4. Finding survey subjects becomes more difficult, especially in politically engaged areas or places with caucuses.
To sum it up, if you want to avoid any setbacks, it's crucial to plan ahead and work efficiently when conducting jury research during a Presidential election year. By doing so, you'll be ahead of the game and save money in the long run.
As an expert blogger, I endorse strategic planning, cost effectiveness, and the freedom to make choices. How about you?
Other articles related to jury research, mock trials, and jury consulting from A2L Consulting include:
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