The opening statement is your first and best opportunity to frame your case — the lens through which every juror will interpret the evidence to come.
At Persuadius, we help trial lawyers craft, refine, and elevate their openings into compelling stories that align with how jurors actually think, process, and remember information.
Our Opening Statement Drafting & Support service combines decades of courtroom experience, cognitive psychology, and the storytelling principles we’ve taught in our Opening Statement Toolkit and 21 Secrets from an Opening Statement Guru. The result: an opening that persuades, educates, and resonates from the very first word.
We collaborate with litigators to draft, revise, and polish opening statements that are clear, credible, and persuasive. Whether you need us to take the lead from the ground up or refine an existing draft, our goal is the same — to make your opening statement the most strategically effective 30–60 minutes of your trial.
We offer two primary service levels:
| Service Level | What You Provide | What You Receive | Ideal For |
|---|---|---|---|
| Full Drafting | Case file, exhibits, witness list, themes | A complete, courtroom-ready opening statement with integrated storytelling and graphics recommendations | Counsel seeking an expertly crafted narrative foundation |
| Editing & Polishing | A draft or partial outline | Structural rewrites, persuasive enhancements, clarity improvements | Teams wanting to elevate an existing opening to professional-grade persuasion |
Every engagement is customized to your timeline, jurisdiction, and audience profile.
Our process draws on the same techniques featured in The Storytelling Toolkit and the Trial Graphics Book. We fuse the art of narrative with the science of persuasion.
Jurors don’t remember facts — they remember stories.
We build your opening statement around a classic narrative arc: relatable characters, rising tension, conflict, and resolution. Each fact becomes part of a human story jurors can follow and believe.
Complexity is the enemy of comprehension. We distill your case to its essential themes and explain even technical issues in terms anyone can grasp. Clarity is not simplification — it’s strategy.
Using principles from our persuasion research, we ensure your opening statement is aligned with how jurors absorb and retain information — emphasizing primacy, emotional anchors, and cognitive fluency.
We work hand-in-hand with our litigation graphics and trial technician teams to ensure your visuals reinforce your story rather than distract from it.
Persuasive delivery comes from iteration. We rehearse with you, provide feedback, and adjust tone, timing, and emphasis until your presentation feels confident, authentic, and memorable.
The best openings are rooted in evidence — not just legal evidence, but evidence about how juries think.
Our jury consulting team brings behavioral data and real-world insights to your opening statement, helping you:
Identify which case themes are most likely to resonate or backfire
Preempt opposing narratives before jurors hear them
Match tone and structure to your target jury profile
Test drafts in mock jury environments for real-time feedback
By fusing narrative craft with empirical jury insights, we give your opening the persuasive edge that can shift the trajectory of a trial.
Even seasoned trial lawyers benefit from a professional storyteller’s lens. We spot logical gaps, tonal inconsistencies, and missing emotional cues that insiders often overlook.
Our team has refined thousands of openings across industries and venues. We know how to build credibility, connect emotionally, and frame evidence for maximum effect.
You have a trial to prepare. We save you hours of drafting and redrafting, delivering a structured, research-backed opening that fits seamlessly into your trial plan.
Our approach draws from decades of persuasion science, from inoculation theory to narrative transportation — all proven to move jurors from neutrality to advocacy.
When you engage Persuadius for Opening Statement Drafting & Support, you receive:
A fully drafted or professionally edited opening statement
A concise narrative summary and theme statement
Visual storyboard or slide recommendations (if applicable)
Annotated notes for delivery and timing
Optional live or recorded rehearsal feedback
Integration recommendations for graphics and jury themes
Intake & Conflict Check — We begin with a brief call to understand the case, timeline, and jurisdiction.
Narrative Design Session — We workshop the core story, themes, and visuals.
Drafting Phase — Persuadius crafts your opening or transforms your draft into a compelling narrative.
Collaborative Review — We refine structure, tone, and flow through feedback sessions.
Rehearsal & Final Polish — We time, tune, and finalize delivery for courtroom impact.
We’ve supported high-stakes cases across the country — from complex commercial litigation to class actions and intellectual property disputes.
Whether you’re facing a skeptical jury pool or need to make a technical case resonate emotionally, our experts will help you start strong and stay persuasive.
Ready to transform your opening statement into a strategic advantage?
Let’s collaborate to create a narrative jurors will believe, remember, and act on.
👉 Schedule a 15-Minute Case Consultation
👉 Submit a Conflict Check
"We made the right decision when we hired you. You are absolutely the best."
Holland & Knight"I am very happy with the quality of A2L's work and happy with the graphics. One of the best jury consultants I have worked with."
Gibson Dunn & Crutcher"If you are in need of highly qualified, creative, diligent and personable providers of trial graphics, I recommend A2L. They were wonderfully helpful and supportive of our team and demonstrated, repeatedly, real skill in creating graphic and demonstrative exhibits that captured the essence of our presentation. Just as important, they did this under extreme time and quality pressure and, always, with a smile."
Foley & Lardner"Your team did a very nice job on the simulation in the engine case and I will certainly keep and your team in mind for future litigation support needs."
Finnegan"You guys were great, I’ll definitely use you again."
Fidelity National Law GroupPersuadius (formerly A2L Consulting) has extensive experience in complex litigation. For over twenty-five years, we have worked with all top law firms on more than 10,000 matters with at least $2 trillion cumulatively at stake. Persuadius (as A2L) is regularly voted best jury consultants, best trial consultants, and best litigation graphics consultants.
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Nationwide Contact: 1-800-847-9330