by Ken Lopez
Founder/CEO
A2L Consulting
In a recent post, I discussed why we blog here at A2L, and I pointed to the very positive side effects of blogging in terms of revenue growth. Today, I'm returning to one of my favorite things -- highlighting the most popular articles of the previous quarter. In this case, it was the third quarter of 2015.
I think that many of our 7,500 subscribers can't read all of the articles that we post. It can be two or three a week, the equivalent of about 10 every month. But our readers don’t want to miss the very best ones either.
These 10 articles below were, in effect, voted the very best by our readership in the third quarter. It’s simple: A visit to the article is a vote, as we keep track of exactly how many visits each article receives. We do this to continually get a better sense of what our readers want to read. Some of our articles may only be read a couple of hundred times while others may be read tens of thousands of times.
Last quarter, two series dominated our top 10 articles. The first is by our Managing Director of Litigation Consulting, Ryan Flax. It’s a four-part series and webinar titled Winning Before Trial. It is focused on persuasion strategies that an attorney can use successfully, even before going to trial. Ryan's articles are especially popular among litigators, as Ryan is himself a litigator and expert in storytelling and the development of persuasive litigation graphics.
The second series is one that I wrote called Repelling the Reptile Trial Strategy as Defense Counsel. I was prompted to write this series after speaking to a group of defense counsel about the “reptile” tactic, a plaintiff-focused trial tactic that is working its way into the kind of cases we typically work on. I was happy to see this series become so popular as I feel it is very important for all lawyers to understand this tactic.
Below are the top 10 articles. Each has been formatted for easy reading, liking and sharing.
9. Winning BEFORE Trial - Part 2 - Parallel Trial Preparation Tactics
8. Winning BEFORE Trial - Part 1 - Consider Litigation Costs and Opportunities
7. The Best Litigators Love Sales, Love Storytelling and Persuasion
6. Winning BEFORE Trial - Part 4 - Don't Overlook Visual Persuasion
5. Winning BEFORE Trial - Part 3 - Storytelling for Lawyers
4. How Much Text on a PowerPoint Slide is Too Much?
3. Repelling the Reptile Trial Strategy as Defense Counsel - Part 4 - 7 Reasons the Tactic Still Works
2. Repelling the Reptile Trial Strategy as Defense Counsel - Part 3 - Understanding the Bad Science
1. Repelling the Reptile Trial Strategy as Defense Counsel - Part 5 - 12 Ways to Kill the Reptile
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