by Ken Lopez Founder/CEO A2L Consulting I frequently help lawyers craft presentations – whether it’s the opening statement of a litigator, a pitch presentation for a law firm, or a seminar presentation for a corporate lawyer. And I too am often called upon to speak at events or even off the cuff to a group. After a good bit of trial and error, I have found two nearly foolproof ways of organizing any of these talks that I use almost invariably, whatever the context may be. The great thing about these models is that you can use them in an off-the-cuff speech just as well as you can in a highly scripted presentation. Whether it's the courtroom or your kid's school, these models work wonders. You will come off as inspiring, not just informative. You will appear confident. You will also be seen as following modern presentation styles – the spoken equivalent of using an electronic presentation versus using transparent overhead slides.
by Ken Lopez Founder & CEO A2L Consulting
by Ken Lopez Founder & CEO A2L Consulting
by Ryan H. Flax (Former) Managing Director, Litigation Consulting A2L Consulting
Why do so many TV shows and movies include courtroom dramas? Because people love drama, they love to try to figure out who committed the crime, and because they love the clash of right and wrong.
Sales and marketing experts know that the sales process includes a multitude of stages – steps that a purchaser normally experiences before making a decision to buy. As our trial consultants see it, litigators also need to “sell” the judge or jury on the correctness of their client’s position. Therefore, it stands to reason that trial lawyers can learn a good deal from salespeople.
Usually, the vast majority of the time that a litigation consultant will spend with a trial team focuses on jury selection, mock trials, witness preparation, opening statement and expert testimony. A litigation consultant will usually spend less than ten percent of his or her time in supporting a trial team in its development of the closing argument. This is very curious, because closing arguments are a critical part of any trial. They are the last words jurors will hear out of your mouth, and they are the punctuation mark on your case and the story you have developed.
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