by Ken Lopez Founder/CEO A2L Consulting Do I really need a local jury consultant? It's a question that I hear our clients struggle with frequently. The answer is maybe you do, maybe you don't. The gut instincts of many are that a jury consultant who regularly works in the jurisdiction will provide special insights that trial counsel, often admitted pro hoc vice for purposes of trial, could use to persuade the jury more effectively and have first-hand knowledge that will help in jury selection because of specific, local nuances. I understand the instinct, since - when going to trial - you naturally want every single advantage, and it's natural to fear that there are some things you just don't know about your potential jurors, your judge, the courthouse or the local community. While I understand the rationale, both emotional and logical, I've come to believe that such beliefs are now outdated and reflect pre-Internet thinking. Much like the need for 8-glasses of water a day, waiting an hour after eating to swim, or humans using 10% of their brains, I think these beliefs about local jury consultants are mostly stubborn old wives' tales. The reality is that human beings make decisions following the same principles, regardless of where they may live, and the psychology of persuasion, as well as individual and group decision-making does not need to be reinvented from place to place. What you need and can rely on is the best consultant with the best skills, regardless of their location. I'd like to offer seven ways of working through this challenge with a solution for you, whether you believe a local jury consultant helps or whether you believe hiring the best jury consultant is best for your case.
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by Ken Lopez Founder/CEO A2L Consulting It's been quite a week at A2L Consulting, and I want to share three pieces of good news and some valuable resources with you to round out the week. Unbelievably, we crossed the 6,000 (free) subscribers threshold this week at The Litigation Consulting Report blog. I say "unbelievably" because we only just crossed the 5,000 subscriber mark three months ago. Clearly, publishing valuable information for the litigation marketplace is both something we love doing, and the marketplace loves reading our articles, ebooks and watching our webinars. We remain grateful that the ABA honored us as one of the top 100 blogs in the legal industry. To celebrate this milestone, we are re-releasing our Top-50 Articles of All Time E-Book for free with no form to fill out. Just click here or on the graphic next to this article, and you'll be able to download the book instantly. These are 50 of our best articles out of 400 that we have published so far. It's a great resource for lawyers, litigators, in-house counsel and litigation support professional alike. I also had a chance this week to be interviewed by famed litigator Mitch Jackson as part of his Human.Social project. The interview largely focuses on why A2L produces this blog and how it simultaneously creates value for our readers and for us as a business. Here is the recorded interview below:
by Ken Lopez Founder/CEO A2L Consulting Seven of the top ten web searches that lead to a visit to our website in 2014 were related to voir dire or jury selection. These are topics that we write about frequently and assist clients with often at A2L Consulting. To respond to the obvious demand for information about voir dire, we are today releasing our latest free e-book, The Voir Dire Handbook. This 111 page book is comprised of 37 articles about jury selection, voir dire and related topics. Like our 20+ other litigation, persuasion, psychology and presentation-focused e-books, The Voir Dire Handbook is a free download with no strings attached.
by Ken Lopez Founder/CEO A2L Consulting If you can learn the secrets of how mock jurors commonly behave during mock trial deliberations, you will be better positioned to win at trial. These behavior patterns are understandably foreign since most people see mock juries deliberate infrequently. However, when you are a jury consultant, mock trials are routine, and repeat behavior patterns become clear over a long career. Surprisingly, it turns out that no matter where you go in the country, mock jurors tend to act in similar ways. Although there are venue-specific idiosyncrasies, mock jurors act quite similarly from locale to locale. If you understand the questions they almost always ask, the order of deliberations they usually follow and how mock juries address damages almost every time, you will be far ahead of almost all of your peers. We at A2L have put together a free 75-minute webinar, 12 Things Every Mock Juror Ever Has Said. It will be conducted live on December 9, 2014 at 1:30pm ET and is designed to share A2L's accumulated knowledge about mock jurors. Click here to register for it for free.
by Elise Jefferson, MA A2L Consulting An intriguing and complex aspect of civil litigation is the use of damage awards as a means of achieving justice. This remains an inexact science; no one can predict the amount of money that a jury is going to award the plaintiff if liability is found. However, a good deal that is worth knowing has been learned about what goes into that decision. For example, studies have examined damage awards when jurors are asked to award a specific amount, as well as how jurors’ perceptions of the plaintiff’s motives for suing can affect damage awards. Although it can be difficult to predict how much money a jury may award, it is still important to consider the various theories that attempt to explain what influences jurors when determining damages. Following are four theories that reflect the current state of the art.
by Elise Jefferson, M.A. A2L Consulting
Group dynamics play a significant role in shaping our behaviors and attitudes towards others. This is evident in the phenomenon of in-group bias, where individuals tend to show favoritism towards others who share their identity. In the context of a legal case, understanding and leveraging this bias can be advantageous in swaying the jury's decision in favor of your client.
Voir dire, or "jury selection," is a crucial part of any trial. It's the process by which potential jurors are questioned and selected for a trial. Effective voir dire can make all the difference in the outcome of a case. Here are 10 tips for successful voir dire that will help you select the right jury for your case.
When it comes to being a successful trial lawyer, there are many tools at your disposal. However, one of the most powerful and often overlooked tools is silence. By using silence strategically during trial, voir dire, and depositions, you can gain an advantage over your opponent and create a more effective and persuasive argument. Silence During Trial During a trial, there are many opportunities to use silence to your advantage. For example, when a witness is being cross-examined, you can use silence to create a moment of tension. After the witness has finished answering a question, you can pause for a moment before asking your next question. This creates a moment of silence that can be very effective in highlighting the witness's discomfort or uncertainty. Silence can also be used to create a sense of drama in the courtroom. For example, if you're presenting a key piece of evidence, you can pause before revealing it. This builds anticipation and can make the evidence seem even more powerful. In addition, silence can be used to regain control of the courtroom. If the opposing counsel is being disruptive or argumentative, you can simply remain silent for a moment. This can be very effective in getting the judge's attention and getting the opposing counsel to back down. Silence During Voir Dire Voir dire is the process of selecting a jury, and it's an important part of any trial. During voir dire, you have the opportunity to question potential jurors to determine if they are biased or have any conflicts of interest. Silence can be used during voir dire to encourage potential jurors to speak more openly. For example, if a potential juror seems hesitant or unsure, you can simply remain silent. This can create a moment of silence that can encourage the potential juror to provide more information. Silence can also be used to create a sense of authority and control during voir dire. By remaining silent and allowing potential jurors to provide information, you can create a sense of authority and control that can be very effective in persuading potential jurors to see things from your perspective. Silence During Depositions During a deposition, you have the opportunity to question witnesses under oath. This can be a valuable opportunity to gather information and prepare for trial. However, witnesses may be evasive or uncooperative during depositions. In these situations, silence can be a powerful tool. If a witness is being unresponsive or evasive, you can simply remain silent. This creates a moment of tension that can make the witness uncomfortable and more likely to provide a straight answer. Silence can also be used to encourage a witness to provide more information. For example, if a witness is providing a vague or incomplete answer, you can remain silent for a moment. This can encourage the witness to provide more information in order to fill the silence. The Benefits of Using Silence Using silence strategically during trial, voir dire, and depositions can have many benefits. For example, it can: - Create tension and drama in the courtroom - Highlight the discomfort or uncertainty of witnesses - Regain control of the courtroom - Encourage potential jurors or witnesses to provide more information - Make the evidence seem more powerful - Create a sense of authority and control However, it's important to remember that silence should be used strategically and judiciously. Using silence too often or inappropriately can be counterproductive and make you appear weak or indecisive. Tips for Using Silence Effectively If you're interested in using silence strategically during trial, voir dire, and depositions, here are some tips to keep in mind: - Plan ahead: Before the trial, think about where you can strategically use silence to your advantage. - Practice: Practice using silence during your preparation for trial. This will help you feel more comfortable using it during the trial. - Be confident: Using silence effectively requires confidence. If you're nervous or unsure, it may not be as effective. - Use body language: Silence can be enhanced by using appropriate body language. For example, you can make eye contact with the judge or potential jurors during moments of silence. - Use silence sparingly: Silence should be used strategically and judiciously. Using it too often or inappropriately can be counterproductive. In Conclusion Silence can be a powerful tool during trial, voir dire, and depositions. By using silence strategically, you can gain an advantage over your opponent, create a more effective and persuasive argument, and regain control of the courtroom. However, it's important to use silence strategically and judiciously. With practice and experience, you can learn to use silence effectively and become a more effective litigator. Other articles related to best practices around voir dire, depositions and legal communications techniques from A2L include: Witness Preparation: The Most Important Part 6 Tips for Effectively Using Video Depositions at Trial 10 Signs the Pressure is Getting to You and What to Do About It Witness Preparation: Hit or Myth? 5 Signs of a Dysfunctional Trial Team (and What to Do About It) 7 Videos About Body Language Our Litigation Consultants Recommend Free Storytelling Webinar - Watch Now Free PowerPoint Litigation Graphics for the Courtroom Webinar - Watch Now
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