by Ken Lopez Founder/CEO A2L Consulting We talk a lot about storytelling in our A2L blog articles. Our books, webinars, and articles that are focused on storytelling -- like Storytelling for Litigators 3rd Ed., Storytelling as a Persuasion Tool, and 5 Elements of Storytelling and Persuasion -- are among our most popular. We believe that effective storytelling is central to winning cases, and we've talked about the kind of results you can get when storytelling is used well in $300 Million of Litigation Consulting and Storytelling Validation and Patent Litigation Graphics + Storytelling Proven Effective: The Apple v. Samsung Jury Speaks. We've also written several times about how to structure a good story or opening statement for trial in articles like How to Structure Your Next Speech, Opening Statement or Presentation, Portray Your Client As a Hero in 17 Easy Storytelling Steps, The Top 14 TED Talks for Lawyers and Litigators 2014, and 5 Keys to Telling a Compelling Story in the Courtroom. However, there are many ways to put together an effective story, and the format matters a great deal.
by Ken Lopez Founder & CEO A2L Consulting It has been said that management is either dead or dying. That is, when defined as the act of telling people what to do, management is needed far less than it used to be.
by Ken Lopez Founder & CEO A2L Consulting
Daniel Pink's 2005 bestseller A Whole New Mind changed the way business leaders thought about the future. His futurist thinking of six years ago presciently describes the current economic transition the U.S. is facing. He also gave business strategists a vocabulary to discuss the emerging conceptual economy, and he inspired young business minds to focus less on traditional and easily outsourced MBA studies and focus more on deeper problem-solving business pursuits. Most importantly, he highlighted our firm, Animators at Law (now A2L Consulting), as an example of one of those companies already living in the conceptual economy.
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