by Ken Lopez Founder & CEO A2L Consulting
Ryan H. Flax (Former) Managing Director, Litigation Consulting A2L Consulting
by Ryan H. Flax (Former) Managing Director, Litigation Consulting A2L Consulting
by Ken Lopez Founder & CEO A2L Consulting
Why do so many TV shows and movies include courtroom dramas? Because people love drama, they love to try to figure out who committed the crime, and because they love the clash of right and wrong.
By: Ryan H. Flax (Former) Managing Director, Litigation Consulting A2L Consulting
By Ryan H. Flax (Former) Managing Director, Litigation Consulting A2L Consulting
Sales and marketing experts know that the sales process includes a multitude of stages – steps that a purchaser normally experiences before making a decision to buy. As our trial consultants see it, litigators also need to “sell” the judge or jury on the correctness of their client’s position. Therefore, it stands to reason that trial lawyers can learn a good deal from salespeople.
We have discussed many situations in which a large company faces a court challenge from a smaller company, from the government, or from a class of consumers or purchasers. Sometimes, those situations will be “David v. Goliath” cases, in which the large company, usually the defendant, must step carefully during the trial to avoid being cast as the “heavy” with all the legal and other resources. Jurors sometimes don’t look favorably on a big company.
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