by Ken Lopez Founder/CEO A2L Consulting
by Ken Lopez Founder/CEO A2L Consulting
Much has been written about the hero's journey as Joseph Campbell described it in his seminal work, The Hero with a Thousand Faces. In this 1949 book, Campbell asserts that storytellers worldwide, in their best stories, have for centuries used a story structure that he calls the monomyth. From Beowulf to Ulysses to Luke Skywalker, the pattern is seen over the ages.
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Hiring a jury consultant can make all the difference in the outcome of a trial. The right consultant can help you identify potential biases and challenges in the jury pool, develop effective trial strategies, and ultimately increase your chances of a successful outcome. In this article, we'll explore the benefits of hiring a jury consultant and some secrets about the industry that you may not have known.
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Mock juries serve as a crucial tool for legal practitioners in their trial preparations. These simulated juries provide valuable insights into how your arguments will be received and offer opportunities for improvement. When conducting a mock trial, it is important to anticipate the questions and comments that your mock jury may have. Here are 11 common inquiries to be prepared for:
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Mock trials can be incredibly useful for lawyers and litigators who want to get a better understanding of how their case might play out in court. However, without proper preparation, a mock trial can be a waste of time and resources. That's where jury consultants come in. These professionals can help you prepare for a mock trial by providing valuable insights and feedback. Here are nine tips for a successful mock trial with the help of jury consultants.
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by Ken Lopez Founder/CEO A2L Consulting I frequently help lawyers craft presentations – whether it’s the opening statement of a litigator, a pitch presentation for a law firm, or a seminar presentation for a corporate lawyer. And I too am often called upon to speak at events or even off the cuff to a group. After a good bit of trial and error, I have found two nearly foolproof ways of organizing any of these talks that I use almost invariably, whatever the context may be. The great thing about these models is that you can use them in an off-the-cuff speech just as well as you can in a highly scripted presentation. Whether it's the courtroom or your kid's school, these models work wonders. You will come off as inspiring, not just informative. You will appear confident. You will also be seen as following modern presentation styles – the spoken equivalent of using an electronic presentation versus using transparent overhead slides.
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by Ken Lopez Founder/CEO A2L Consulting Some companies have justifiably built a reputation for extraordinary customer service. Ritz-Carlton is one of them, but not everyone has had the opportunity to test that reputation in real life. As it happens, I recently put Ritz-Carlton to the test while I stayed at the Ritz-Carlton in Maui, Hawaii. It’s a lovely place, and my wife and I chose the Club Level for our stay. But as can happen even at a Ritz-Carlton, some things went wrong. Actually, a lot of things went wrong. The club level was unexpectedly bought out by an unnamed VIP, and when my wife and I checked in for what was supposed to be our first real vacation without our triplets since our honeymoon in 2006, the front desk staff let us know that we would not be receiving the five meals per day and adult beverages associated with a Ritz-Carlton club level stay.
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by Ken Lopez Founder & CEO A2L Consulting "I've got a case I might need some help with." That's how it usually starts when someone, usually a first or second chair litigator, reaches out to me at A2L Consulting.
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by Ryan H. Flax, Esq. (Former) Managing Director, Litigation Consulting A2L Consulting
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Social media has had a profound impact on jury consulting and voir dire in recent years. With the widespread use of social media platforms like Facebook, Twitter, and Instagram, potential jurors now have the ability to share their opinions and biases with the world more easily than ever before. This has created both opportunities and challenges for jury consultants, who must navigate the complex landscape of social media to identify potential jurors who may be biased or prejudiced.
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Persuadius (formerly A2L Consulting) has extensive experience in complex litigation. For over twenty-five years, we have worked with all top law firms on more than 10,000 matters with at least $2 trillion cumulatively at stake. Persuadius (as A2L) is regularly voted best jury consultants, best trial consultants, and best litigation graphics consultants.
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