by Ken Lopez Founder/CEO A2L Consulting
by Ken Lopez Founder/CEO A2L Consulting
by Ken Lopez Founder/CEO A2L Consulting Nancy Duarte is a well-known graphic designer, author and speaker who is probably best known for helping Al Gore put together his slide presentation for An Inconvenient Truth. The design philosophy and communication lessons she espouses are equally valuable to corporate presenters and litigators preparing trial presentations.
Share:
by Ken Lopez Founder/CEO A2L Consulting I have seen some great law firm litigation graphics departments over the past 20 years. The best was at Howrey, which is where A2L's second team member and others came from in the mid-1990s. Back then, Howrey's litigation graphics department was led by an Academy Award-winning artist and producer.
Share:
by Ken Lopez Founder/CEO A2L Consulting We at A2L Consulting have just published a new, completely free, e-book that anyone who’s interested in trials and litigation should have. No more comprehensive volume on litigation graphics exists, at any price.
Share:
Bullet points, especially when they’re found in PowerPoint slides, have become the cliché of the trial graphics and presentation worlds. There’s no good reason to use them, and plenty of reasons not to. For many, bullet points signal a boring presentation is about to begin or one is about to hear a presenter who, like someone on a vintage cell phone, is detached from modern presentation style. Bullets are not just aesthetically bothersome. The A2L Consulting trial graphics team, trained in cutting-edge theories of conveying information, believes that text-heavy presentations riddled with bullet points also do harm to the persuasion process. Garr Reynolds, a leading writer on the art and science of presentation, says in Presentation Zen, “Bullet-point filled slides with reams of text become a barrier to good communication.” Chris Atherton, a cognitive psychologist who has scientifically studied bullet points, writes, “Bullets don't kill, bullet points do.”
Share:
Have you ever seen the President of the United States give a PowerPoint presentation? Probably not. But he's actually quite good at it, as you will see below.
Share:
by Ken Lopez The courtroom is a forum where issue advocacy is enhanced by persuasive litigation graphics. However, other settings exist where attorneys, consultants, politicians, lobbyists and advocacy organizations must persuade skeptical audiences. This article focuses on the creation of advocacy graphics for a particular issue: hydraulic fracturing, better known as fracking. Advocacy or lobbying graphics are especially valuable as the material may be used to educate a potential jury pool, to persuade and inform government officials and to support settlement negotiations. These advocacy presentations may be distributed via PowerPoint, YouTube or even delivered in person from an iPad®.
Share:
Persuadius (formerly A2L Consulting) has extensive experience in complex litigation. For over thirty years, we have worked with almost all top law firms on more than 10,000 matters with at least $2 trillion cumulatively at stake. Persuadius (as A2L) is regularly voted best jury consultants, best trial consultants, and best litigation graphics consultants.
© Persuadius 1995-2026, All Rights Reserved.
Nationwide Contact: 1-800-847-9330
Share: