Kenneth J. Lopez, J.D.
While attending the Delaware Law School in the early 1990s, Ken taught himself computer animation as a hobby. That hobby, combined with his law degree and a degree in economics from the University of Mary Washington, helped launch his career in litigation consulting.
In 1995, he founded his first company, A2L Consulting, where he served as its President/CEO for nearly 25 years. A2L provided litigation support services to all of the nation’s top law firms and their clients around the world. Often called upon when the dollars at stake are high, A2L’s services included helping to predict how judges and juries will react to a case (i.e., jury consulting and mock trials), the creation of sophisticated visual evidence used to persuade judges and juries (i.e., litigation graphics and 3D animation), and the deployment and use of state-of-the-art technology in the courtroom (i.e., hotseaters and trial technicians).
Ken launched LawProspecter in 2007, a first-of-its-kind software company that provided information about litigation and who was involved in it. In 2020, Ken launched OurHistoryMuseum, a crowdsourced history museum, which he continues to run.
Bestselling business author Dan Pink highlighted A2L in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future, and Ken has been quoted by many news outlets including the Wall Street Journal, Inc., NBC News, Wired, the Washington Post, and the BBC.
Recently, the readers of LegalTimes voted A2L “best jury consultants” and “best trial consultants,” and readers of the National Law Journal voted A2L “Best Demonstrative Evidence provider” in the country. Many other publications have held similar votes and ranked A2L at the top of a key category. The American Bar Association named A2L’s blog, where Ken and his colleagues publish weekly, one of the top 100 blogs in the legal industry and one of the top 10 litigation blogs.
In 2013, Virginia’s Governor appointed Ken to a four-year term on the University of Mary Washington’s Board of Visitors. He has also served on the Dean’s National Advisory Board of Delaware Law School and various local and business boards and advisory groups.
In 2023 Ken launched Persuadius, a litigation consulting company that has picked up where A2L left off.
Despite an interesting and varied career, Ken still lists his top passion and proudest accomplishment as “father of triplet girls born in 2008.”
You can reach Ken Lopez at ken@persuadius.com or 800.847.9330
I frequently help lawyers craft presentations – whether it’s the opening statement of a litigator, a pitch presentation for a law firm, or a seminar presentation for a corporate lawyer. And I too am often called upon to speak at events or even off the cuff to a group. After a good bit of trial and error, I have found two nearly foolproof ways of organizing any of these talks that I use almost invariably, whatever the context may be. The great thing about these models is that you can use them in an off-the-cuff speech just as well as you can in a highly scripted presentation. Whether it's the courtroom or your kid's school, these models work wonders. You will come off as inspiring, not just informative. You will appear confident. You will also be seen as following modern presentation styles – the spoken equivalent of using an electronic presentation versus using transparent overhead slides.
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by Ken Lopez Founder/CEO A2L Consulting Some companies have justifiably built a reputation for extraordinary customer service. Ritz-Carlton is one of them, but not everyone has had the opportunity to test that reputation in real life. As it happens, I recently put Ritz-Carlton to the test while I stayed at the Ritz-Carlton in Maui, Hawaii. It’s a lovely place, and my wife and I chose the Club Level for our stay. But as can happen even at a Ritz-Carlton, some things went wrong. Actually, a lot of things went wrong. The club level was unexpectedly bought out by an unnamed VIP, and when my wife and I checked in for what was supposed to be our first real vacation without our triplets since our honeymoon in 2006, the front desk staff let us know that we would not be receiving the five meals per day and adult beverages associated with a Ritz-Carlton club level stay.
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by Ken Lopez Founder & CEO A2L Consulting At A2L Consulting, we are very interested in sharing valuable information about the litigation consulting industry with the thousands of monthly readers of our Litigation Consulting Report blog. Some of our readers are among the nation’s top litigators, some run litigation support departments, some work every day on the challenging and difficult task of putting together trial exhibits, and some are law students and other interested observers. All show a strong interest in the topics we routinely write about: Trial tactics Jury consulting Litigation graphics Trial technology and its best uses Leadership for lawyers And much more
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by Ken Lopez Founder & CEO A2L Consulting "I've got a case I might need some help with." That's how it usually starts when someone, usually a first or second chair litigator, reaches out to me at A2L Consulting.
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by Ken Lopez Founder & CEO A2L Consulting
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by Ken Lopez Founder & CEO A2L Consulting Trial lawyers need to be aware of any viable source of information about law and about trial practice and exhibits. There’s no end to the resources available to trial lawyers and trial consultants on the Web these days. One of the great features of social media is that it is, by and large, free. With this in mind, let's take a look at YouTube, which is a very helpful social network with pages, channels, and subscribers. It has a great many free resources that can help trial lawyers advise their clients on an interesting topic – how social media can and does interact with the law.
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by Ken Lopez Founder & CEO A2L Consulting
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Ken Lopez Founder & CEO A2L Consulting
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Some online estimates say that about 30 million PowerPoint presentations are given every day. That number seems more than a bit high, and it’s hard to find a credible source for it. But let’s say it’s off by a factor of 80 percent, so that just one-fifth of that many presentations are given each day. Still, that would be 6 million PowerPoints.
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by Ken Lopez Founder & CEO A2L Consulting
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by Ken Lopez Founder & CEO A2L Consulting
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by Ken Lopez Founder & CEO A2L Consulting
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by Ken Lopez Founder & CEO A2L Consulting
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