Some lawyers know what a trial presentation company does. Other lawyers do not—not really. For those that do not, they hire a trial presentation firm because trial is coming, the exhibits are a mess, and someone needs to run the screen so the lead lawyer can focus on questioning witnesses instead of fumbling with a clicker. That’s the whole need, right? Not exactly. Some trial presentation companies are truly litigation consulting companies—and some are simply exhibit operators with good equipment and a clean suit. There’s nothing wrong with the latter, as far as it goes. But Persuadius was built for something deeper: lawyers and Ph.D.’s who can help you design persuasive trial graphics, sharpen themes, test jury reaction, and run the courtroom presentation as part of a strategy, not as a technical function.
by Ken Lopez Founder & CEO A2L Consulting Trial lawyers need to be aware of any viable source of information about law and about trial practice and exhibits. There’s no end to the resources available to trial lawyers and trial consultants on the Web these days. One of the great features of social media is that it is, by and large, free. With this in mind, let's take a look at YouTube, which is a very helpful social network with pages, channels, and subscribers. It has a great many free resources that can help trial lawyers advise their clients on an interesting topic – how social media can and does interact with the law.
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