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by Elise Jefferson, M.A. A2L Consulting

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by Ken Lopez Founder/CEO A2L Consulting I have been running an organization that offers litigation graphics consulting as one of its services for nearly 20 years. I've worked with both large and small law firms, I have worked with clients in many countries, and I have worked on large and small cases.

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by Ken Lopez Founder/CEO A2L Consulting Over the past 15 years, A2L Consulting has partnered with Innovative Science Solutions (ISS) on everything from tobacco litigation to hydraulic fracturing to alleged health effects of cell phones. Along the way, we have learned, often by overcoming enormous challenges, how to make science your ally.

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by Ken Lopez Founder/CEO A2L Consulting Since 2011, hundreds of thousands of people have visited A2L's website and industry-leading litigation blog, The Litigation Consulting Report. They come to research A2L's litigation support services, they come to learn how to improve their results as litigators and litigation support professionals, and many come to download a free litigation e-book or watch a free litigation webinar.

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by Ken Lopez Founder/CEO A2L Consulting

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Group dynamics play a significant role in shaping our behaviors and attitudes towards others. This is evident in the phenomenon of in-group bias, where individuals tend to show favoritism towards others who share their identity. In the context of a legal case, understanding and leveraging this bias can be advantageous in swaying the jury's decision in favor of your client.

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Stealing thunder in a courtroom can be a powerful strategy to gain an advantage over your opponent. It involves taking control of the narrative by revealing information that your opponent was planning to use against you, before they have the chance to do so. This tactic can shift the focus away from your weaknesses and instead highlight your strengths, leaving your opponent scrambling to come up with a new approach.

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