Kenneth J. Lopez, J.D.
While attending the Delaware Law School in the early 1990s, Ken taught himself computer animation as a hobby. That hobby, combined with his law degree and a degree in economics from the University of Mary Washington, helped launch his career in litigation consulting.
In 1995, he founded his first company, A2L Consulting, where he served as its President/CEO for nearly 25 years. A2L provided litigation support services to all of the nation’s top law firms and their clients around the world. Often called upon when the dollars at stake are high, A2L’s services included helping to predict how judges and juries will react to a case (i.e., jury consulting and mock trials), the creation of sophisticated visual evidence used to persuade judges and juries (i.e., litigation graphics and 3D animation), and the deployment and use of state-of-the-art technology in the courtroom (i.e., hotseaters and trial technicians).
Ken launched LawProspecter in 2007, a first-of-its-kind software company that provided information about litigation and who was involved in it. In 2020, Ken launched OurHistoryMuseum, a crowdsourced history museum, which he continues to run.
Bestselling business author Dan Pink highlighted A2L in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future, and Ken has been quoted by many news outlets including the Wall Street Journal, Inc., NBC News, Wired, the Washington Post, and the BBC.
Recently, the readers of LegalTimes voted A2L “best jury consultants” and “best trial consultants,” and readers of the National Law Journal voted A2L “Best Demonstrative Evidence provider” in the country. Many other publications have held similar votes and ranked A2L at the top of a key category. The American Bar Association named A2L’s blog, where Ken and his colleagues publish weekly, one of the top 100 blogs in the legal industry and one of the top 10 litigation blogs.
In 2013, Virginia’s Governor appointed Ken to a four-year term on the University of Mary Washington’s Board of Visitors. He has also served on the Dean’s National Advisory Board of Delaware Law School and various local and business boards and advisory groups.
In 2023 Ken launched Persuadius, a litigation consulting company that has picked up where A2L left off.
Despite an interesting and varied career, Ken still lists his top passion and proudest accomplishment as “father of triplet girls born in 2008.”
You can reach Ken Lopez at ken@persuadius.com or 800.847.9330
by Ken Lopez Founder/CEO A2L Consulting What a difference a year makes (especially in legal industry blogging).
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by Ken Lopez Founder/CEO A2L Consulting
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by Ken Lopez Founder/CEO A2L Consulting
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by Ken Lopez Founder/CEO A2L Consulting
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by Ken Lopez Founder/CEO A2L Consulting We often work on large cases, and large cases often have joint defense teams. A joint defense team is simply a group of law firms working for a group of clients and/or working on some issues together in a case. Some joint defense teams work together brilliantly. It's like watching the best NFL players come together for the Pro Bowl game when each of them plays as a member of the same team. In a trial, sometimes the whole “dream team” unites to prevail. It's a beautiful thing to watch -- when it works. Unfortunately, it doesn't seem to work that way very often. In a recent engagement I watched a well-organized team in the run-up to trial perform beautifully. They had sorted out communication, who handled what issues, leadership, client communications, and billing arrangements with no apparent drama. I can contrast that with any number of large cases where the opposite is true. These are unfortunately the majority of joint defense efforts. In these cases, turf battles are common. As much time is spent on politics as is spent on winning the case. I suspect cases have been lost entirely because a joint defense effort has failed.
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