by Ken Lopez
Founder/CEO
A2L Consulting

We at A2L Consulting have just published a new, completely free, e-book that anyone who’s interested in trials and litigation should have. No more comprehensive volume on litigation graphics exists, at any price.

In 74 articles and 219 pages, we show that there was a good reason A2L was voted the number one litigation graphics firm in the United States in a survey of 5,000 legal industry experts in the National Law Journal this year.

The book represents our best practices – lessons we have learned from 18 years of consulting on litigation graphics with the nation's best litigators in thousands of cases. We're a unique firm that combines Ph.D. social scientists, litigators, attorneys, information designers and courtroom technologists. 

After all, litigation graphics is at the heart of what we do here. Many people refer to litigation graphics by other names such as trial graphics, demonstrative evidence, trial exhibits, courtroom graphics, courtroom animations, or even scale models. Together, they represent a visual medium that, according to the latest scientific studies, is virtually required for litigators who are in front of judges and juries. That’s because of the way people learn: Only a minority of human beings learn primarily from persuasive verbal arguments. More people learn through what they see.

In addition, most people tend to focus on the use of litigation graphics in trials. And they certainly are used in trials before juries and judges. What some people may not realize is that despite the common name “trial graphics,” this technique is used in dozens of other contexts as well – in motions, briefs, pretrial hearings, lobbying presentations to government officials, settlement discussions, pre-indictment meetings, and others.

So we have just put together our latest e-book, entitled “Using & Creating Litigation Graphics to Persuade.”  This book pulls together A2L Consulting's best articles on litigation graphics. We cover a wide variety of legal subject areas including patent litigation graphics, antitrust litigation graphics, labor litigation graphics, environmental litigation graphics and much more.

The e-book is recommended for anyone who wants to know how litigation graphics really work. It features such topics as “Litigation Graphics, Psychology and Color Meaning,” “Information Design and Litigation Graphics,” “Seven Ways to Prepare Trial Graphics Early & Manage Your Budget,” “Why Patent Trial Graphics Matter -- And Not Just for Confused Jurors,” “Top Five Trial Timeline Tips,” “Antitrust Litigation Graphics: Monopoly Power and Price Fixing,” “Trademark Litigation Graphics: Making Your Best Visual Case,” “Legal Animation: Learn About the Four Types Used in the Courtroom,” and “Using Scale Models as Demonstrative Evidence – A Winning Trial Tactic.”

Read this book, and you will be well on your journey to becoming a litigation graphics professional, or at least to understanding how litigation graphics professionals do their jobs.

Enjoy the book, write me to offer feedback and by all means let me know if you have any questions about a case you are involved with. I'd be happy to speak with you.

Download Using & Creating Litigation Graphics to Persuade now.