by Ken Lopez Founder & CEO A2L Consulting Some people make a habit of denigrating Twitter, saying that its well-known 140-character limit makes it useless for anything substantive. There are several responses. First, it’s possible to link to anything on the Web within a tweet (just use one of the common URL-shortening utilities), so lots more information can be conveyed. Second, a lot of people read more on Twitter than they write. They use it as a sort of personal news feed, scrolling down for a few minutes at a time during the work day to see what’s new. If you pick the right accounts to follow, this works very well.
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