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Kenneth J. Lopez, J.D.

Kenneth J. Lopez, J.D.
While attending the Delaware Law School in the early 1990s, Ken taught himself computer animation as a hobby. That hobby, combined with his law degree and a degree in economics from the University of Mary Washington, helped launch his career in litigation consulting.

In 1995, he founded his first company, A2L Consulting, where he served as its President/CEO for nearly 25 years. A2L provided litigation support services to all of the nation’s top law firms and their clients around the world. Often called upon when the dollars at stake are high, A2L’s services included helping to predict how judges and juries will react to a case (i.e., jury consulting and mock trials), the creation of sophisticated visual evidence used to persuade judges and juries (i.e., litigation graphics and 3D animation), and the deployment and use of state-of-the-art technology in the courtroom (i.e., hotseaters and trial technicians).

Ken launched LawProspecter in 2007, a first-of-its-kind software company that provided information about litigation and who was involved in it. In 2020, Ken launched OurHistoryMuseum, a crowdsourced history museum, which he continues to run.

Bestselling business author Dan Pink highlighted A2L in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future, and Ken has been quoted by many news outlets including the Wall Street Journal, Inc., NBC News, Wired, the Washington Post, and the BBC.

Recently, the readers of LegalTimes voted A2L “best jury consultants” and “best trial consultants,” and readers of the National Law Journal voted A2L “Best Demonstrative Evidence provider” in the country. Many other publications have held similar votes and ranked A2L at the top of a key category. The American Bar Association named A2L’s blog, where Ken and his colleagues publish weekly, one of the top 100 blogs in the legal industry and one of the top 10 litigation blogs.

In 2013, Virginia’s Governor appointed Ken to a four-year term on the University of Mary Washington’s Board of Visitors. He has also served on the Dean’s National Advisory Board of Delaware Law School and various local and business boards and advisory groups.

In 2023 Ken launched Persuadius, a litigation consulting company that has picked up where A2L left off.

Despite an interesting and varied career, Ken still lists his top passion and proudest accomplishment as “father of triplet girls born in 2008.”

You can reach Ken Lopez at ken@persuadius.com or 800.847.9330
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Recent Posts

At A2L Consulting, we believe that the difference between a good result at trial and a great result can lie in the performance of the trial technician.

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by Theresa Villanueva, Esq. Director, Litigation Consulting A2L Consulting

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Sales and marketing experts know that the sales process includes a multitude of stages – steps that a purchaser normally experiences before making a decision to buy. As our trial consultants see it, litigators also need to “sell” the judge or jury on the correctness of their client’s position. Therefore, it stands to reason that trial lawyers can learn a good deal from salespeople.

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For any trial lawyer, writing an opening or closing statement is one of the best parts of a trial. It lets us use our writing skills, speaking skills, and persuasion skills like no other moment of trial. I happen to believe that the opening statement is the single most important part of a trial.

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Forty-five states may have mandatory continuing legal education (CLE) requirements for attorneys – but all litigators and litigation support staff, wherever they are located, have a duty to stay informed and maintain their skills. Whether you are a first chair litigator or a litigation paralegal, given the pace of change in trial technology and trial strategy, it can be a challenge just to keep up with the latest trends.

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Usually, the vast majority of the time that a litigation consultant will spend with a trial team focuses on jury selection, mock trials, witness preparation, opening statement and expert testimony. A litigation consultant will usually spend less than ten percent of his or her time in supporting a trial team in its development of the closing argument. This is very curious, because closing arguments are a critical part of any trial. They are the last words jurors will hear out of your mouth, and they are the punctuation mark on your case and the story you have developed.

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Bullet points, especially when they’re found in PowerPoint slides, have become the cliché of the trial graphics and presentation worlds. There’s no good reason to use them, and plenty of reasons not to. For many, bullet points signal a boring presentation is about to begin or one is about to hear a presenter who, like someone on a vintage cell phone, is detached from modern presentation style. Bullets are not just aesthetically bothersome. The A2L Consulting trial graphics team, trained in cutting-edge theories of conveying information, believes that text-heavy presentations riddled with bullet points also do harm to the persuasion process. Garr Reynolds, a leading writer on the art and science of presentation, says in Presentation Zen, “Bullet-point filled slides with reams of text become a barrier to good communication.” Chris Atherton, a cognitive psychologist who has scientifically studied bullet points, writes, “Bullets don't kill, bullet points do.”

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This article is coauthored by A2L Consulting’s CEO, Kenneth J. Lopez, J.D., a trial graphics and trial consulting expert and David H. Schwartz, Ph.D. of Innovative Science Solutions. Dr. Schwartz has extensive experience designing programs that critically review the scientific foundation for product development and major mass tort litigation. For 20 years, he has worked with the legal community evaluating product safety and defending products such as welding rods, cellular telephones, breast implants, wound care products, dietary supplements, general healthcare products, chemical exposures (e.g., hydraulic fracturing components), and a host of pharmaceutical agents (including antidepressants, dermatologics, anti-malarials, anxiolytics, antipsychotics, and diet drugs).

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by Kenneth J. Lopez, J.D. CEO & Founder A2L Consulting I created my first trial exhibit while working for the U.S. government in 1992 as a clerk in the Eastern District of Virginia. Two assistant U.S. attorneys were having a hard time explaining why a witness was able to see the defendant in a drug bust in spite of a four-foot wall. I created a simple map exhibit using my Mac and they were thrilled.

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As the second quarter comes to a close, summer temps are headed into the triple digits on the East Coast, the Supreme Court heads into recess after releasing the big healthcare decision this morning (actual healthcare opinion here in PDF) and vacation season kicks into full swing (with August being the month with fewest trials in the Federal Courts). The end of a fiscal quarter also means we will soon be drawing for a free iPad for one of our lucky subscribers (we do it every quarter). As we look back over Q2, let's take a moment to review the most popular Litigation Consulting Report blog articles of the quarter. I hope that you didn't miss one of these, but just in case you did, here they are with the most popular one first. Also, if you missed the release of A2L's BIG Litigation E-Book yesterday, you'll want to download a copy of that valuable 75-page book packed with litigation tactics (complimentary for subscribers to this blog).

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A2 Consulting is proud to release its largest e-book to date – the BIG Litigation E-Book for Litigators and Litigation Support. With more than 75 pages of specific, litigation-focused content drawn from actual trials, this book contains a wealth of valuable information for any litigator. While the book is geared toward litigators trying big cases – those with $10 million or more at stake – there is something here for all litigators. We think it’s invaluable for anyone who is conducting a trial before a jury or judge, in federal or state court. In more than 25 articles, the courtroom experts at A2L cover such topics as storytelling for litigators, mock testing of litigation graphics and arguments, making great opening statements, researching your judge, preparing timelines, and working with the difficult expert witness.

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What are the absolute best practices in the trial support industry? What lessons can be learned from decades of experience? Recently, three of A2L Consulting's top courtroom experts were interviewed about their combined 50 years of work in the industry. Those interviewed were Ryan H. Flax, Esq., Managing Director, Litigation Consulting at A2L and patent litigator who has contributed to teams winning more than $1 billion of jury verdicts; Theresa D. Villanueva, Esq., Director, Litigation Consulting, who has experience consulting on more than 200 cases and worked in litigation at a major law firm; and Kenneth J. Lopez, Founder & CEO of A2L, who has worked as a consultant with every major law firm. From their interviews, we culled 10 helpful tips for litigators and those who support trial teams.

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We have discussed many situations in which a large company faces a court challenge from a smaller company, from the government, or from a class of consumers or purchasers. Sometimes, those situations will be “David v. Goliath” cases, in which the large company, usually the defendant, must step carefully during the trial to avoid being cast as the “heavy” with all the legal and other resources. Jurors sometimes don’t look favorably on a big company.

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