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Kenneth J. Lopez, J.D.

Kenneth J. Lopez, J.D.
While attending the Delaware Law School in the early 1990s, Ken taught himself computer animation as a hobby. That hobby, combined with his law degree and a degree in economics from the University of Mary Washington, helped launch his career in litigation consulting.

In 1995, he founded his first company, A2L Consulting, where he served as its President/CEO for nearly 25 years. A2L provided litigation support services to all of the nation’s top law firms and their clients around the world. Often called upon when the dollars at stake are high, A2L’s services included helping to predict how judges and juries will react to a case (i.e., jury consulting and mock trials), the creation of sophisticated visual evidence used to persuade judges and juries (i.e., litigation graphics and 3D animation), and the deployment and use of state-of-the-art technology in the courtroom (i.e., hotseaters and trial technicians).

Ken launched LawProspecter in 2007, a first-of-its-kind software company that provided information about litigation and who was involved in it. In 2020, Ken launched OurHistoryMuseum, a crowdsourced history museum, which he continues to run.

Bestselling business author Dan Pink highlighted A2L in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future, and Ken has been quoted by many news outlets including the Wall Street Journal, Inc., NBC News, Wired, the Washington Post, and the BBC.

Recently, the readers of LegalTimes voted A2L “best jury consultants” and “best trial consultants,” and readers of the National Law Journal voted A2L “Best Demonstrative Evidence provider” in the country. Many other publications have held similar votes and ranked A2L at the top of a key category. The American Bar Association named A2L’s blog, where Ken and his colleagues publish weekly, one of the top 100 blogs in the legal industry and one of the top 10 litigation blogs.

In 2013, Virginia’s Governor appointed Ken to a four-year term on the University of Mary Washington’s Board of Visitors. He has also served on the Dean’s National Advisory Board of Delaware Law School and various local and business boards and advisory groups.

In 2023 Ken launched Persuadius, a litigation consulting company that has picked up where A2L left off.

Despite an interesting and varied career, Ken still lists his top passion and proudest accomplishment as “father of triplet girls born in 2008.”

You can reach Ken Lopez at ken@persuadius.com or 800.847.9330
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Recent Posts

In most trial presentations, the trial timeline is often the single most critical demonstrative exhibit used at trial. Much like an effective opening statement, the trial timeline: Orients the viewer; Provides a framework around which facts can be organized; Allows for easy comparison of events occurring in sequence or simultaneously; Builds trust and credibility by sharing a believable story; and even persuades when built correctly.

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We often hear from clients or prospective clients that it won’t help them if they look like a big company that is attempting to overwhelm or dazzle its opponents with technology. Jurors won’t buy that sort of stuff, we are told, even from a litigant that is actually a large company.

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by Ken Lopez In the courtroom, the attorney who has the best chance of winning a case is generally the one who is the best storyteller. The trial lawyer who makes the audience care, who is believable, who most clearly explains the case, who develops compelling narrative and who communicates the facts in the most memorable way builds trust and credibility.

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Pharmaceutical companies can be embroiled in many types of litigation. Very often, because of the length of time and the tremendous investment of money that it takes to develop a new drug and bring it to market, these cases can be crucial to the company’s continuing financial health.

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Litigation involving architecture usually involves some failure in the construction process, a dispute over lease terms like sight lines or common areas, an insurance claim involving an allegedly negligent design, or the responsibility for a building damaged in a natural disaster. Since most jurors are familiar with architecture to some degree, what usually has to be explained is the legal meaning of seemingly everyday terms, the process of design and construction, or the common customs of the architectural and construction businesses. That's where legal graphics often enter the picture.

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White-collar criminal litigation is one area in which practitioners have not been as quick to adopt the use of litigation graphics as in other litigation areas such as intellectual property, environmental litigation, or products liability.

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Because of the continuing high value to society of minerals that are mined from the earth, mining litigation, when it occurs, often involves very high stakes. This is all the more true in our high-tech era, in which a wide variety of minerals have found new, very valuable uses in cutting-edge scientific and industrial applications.

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TrialDirector, a trial presentation software package produced by InData, is an indispensable aid to the presentation of electronic and other evidence at trial. There is a reason why this product has claimed the majority of the market share for trial presentation software for more than 10 years: It can actually make it interesting for a jury or other fact-finder to listen to a witness testify about corporate balance sheets, long-ago emails, and other documents that can be fatally boring and lose the attention of the fact-finder.

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Expert witnesses can be an extremely valuable portion of your case. If they are well-prepared, convincing and convey a clear, uncomplicated message to the jury, their testimony can lead directly to a verdict in your favor. If they are unconvincing and don’t communicate well, they are at best useless and at worst damaging to the case. The essential problem is that expert witnesses – whether they are testifying on engineering, scientific, financial, or other issues – tend to be very intelligent and knowledgeable. At the same time, however, they are prone to using terms that are well above the jury’s experience and educational levels and thus these experts are prone to be dismissed by some jurors as ivory-tower types who have nothing useful to say. We believe our firm plays several important roles helping expert witnesses get prepped for trial. Since our goal is winning by telling a clear and convincing story, the value of expert testimony must be maximized in each case. Expert witnesses are an essential piece of the litigation persuasion puzzle. Here are our seven tips for preparing expert witnesses and expert testimony to the best effect possible:

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by Ken Lopez Trials are structured in familar segments – opening statements, direct examination, cross-examination and closing arguments. Of those events, I believe that opening statements deserve more emphasis than any other portion of the case.

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Trademark cases are one type of case that lends itself well to the use of graphics. That may seem obvious since in most such cases, the object under dispute is a trademark – something that is itself often an item of graphic design, or at the very least a word or phrase that is easy to visualize. So one would expect that courtroom visuals would help jurors a great deal in trademark cases.

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One type of litigation consulting that is underused is the planning and conducting of a mock trial. A good litigation consultant can put together a mock trial that is every bit as real in appearance and challenges the litigation team as much as an actual trial.

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U.S. district court judges often lack the scientific or engineering background to fully understand the issues in highly technical patent cases without outside assistance. And ever since the Supreme Court’s Markman ruling in 1996 finding that claim construction – the interpretation of the words of a patent claim – is a task given over to the judge, it has been more important than ever for judges to get a solid working knowledge of the subject matter of a case. Judges now routinely convene so-called Markman hearings, also known as claim construction hearings, before trial to help them in their task of claim construction, which is at the core of many patent disputes. Many patent lawyers say the Markman hearing has become second in importance only to the trial itself. In a Markman hearing, judges must resolve all the disputes about the interpretation of a patent and must construe the claims for trial. The Markman hearing is therefore a key opportunity for both parties to guide the judge through the thicket of the evidence and to help him or her understand the case.

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