When it comes to trial, the outcome can often hinge on the emotional response of the jury. While presenting cold, hard facts and evidence is crucial, it is equally important to connect with the jury on an emotional level. Emotions are powerful, and they can sway the jury's perception of the case. Therefore, learning how to emotionally move your jury can be a game-changer in a trial. In this blog post, we will discuss several tips and tricks to help you connect with your jury and evoke the desired emotional response.
Ryan H. Flax (Former) Managing Director, Litigation Consulting A2L Consulting
High-caliber newscasters are an interesting group. They inform, they teach and they persuade us. They use visuals in a way that complements what they are saying quite seamlessly. Their attire is impeccable, they look the part, and their delivery feels more like a conversation than a lecture. Somehow, they confidentially speak to an audience who can't talk back to them, and yet they manage to build a relationship with that audience.
Ken Lopez Founder/CEO A2L Consulting
by Ken Lopez Founder/CEO A2L Consulting
by Ken Lopez Founder/CEO A2L Consulting
by Ken Lopez Founder/CEO A2L Consulting
At least once a week, I hear someone on A2L's customer relationship team say, "a litigator told me they already hired a litigation graphics consultant, but really they've only hired their trial technology consultant so far. How can we help them understand the difference between the two roles?" Hopefully, I can help clear up the understandable confusion somewhat in this article.
by Ken Lopez Founder/CEO A2L Consulting
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