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by Ryan H. Flax, Esq. (Former) Managing Director, Litigation Consulting A2L Consulting It is well known and generally accepted by the top performers in the litigation community that you need to use demonstrative evidence, including litigation graphics, to be persuasive at trial. As a scientific certainty, using visual support to back up your key points and arguments is critical to maximizing persuasiveness. As a litigator, I’ve personally created and used graphics, and developed litigation graphics for others, to use at trial, at Markman (patent claim construction) hearings, and for other presentations. As a litigation consultant, I’ve seen countless terrific litigators both understand that they do need graphics and at the same time misunderstand how they should be using litigation graphics in these and similar settings.

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At least once a week, I hear someone on A2L's customer relationship team say, "a litigator told me they already hired a litigation graphics consultant, but really they've only hired their trial technology consultant so far. How can we help them understand the difference between the two roles?" Hopefully, I can help clear up the understandable confusion somewhat in this article.

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by Ken Lopez Founder/CEO A2L Consulting Litigators do not need to know how to create advanced PowerPoint litigation graphics. However, litigators do need to understand what a skilled artist is capable of producing using the program. Most will be surprised to learn what's possible, and even veteran users of PowerPoint will think there's an element of magic in some of the presentations shared in this article.

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by Ken Lopez Founder/CEO A2L Consulting

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by Ken Lopez Founder & CEO A2L Consulting

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Charts don't lie, people do.

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by Ken Lopez Founder & CEO A2L Consulting

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Have you ever seen the President of the United States give a PowerPoint presentation? Probably not. But he's actually quite good at it, as you will see below.

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In a previous article I told you about five surprises I found in moving from my previous position as an IP litigator to my current position as a litigation consultant. After a few more weeks on the job and a bit more day-to-day experience as Managing Director, Litigation Consulting for A2L, I find that there is another big surprise: the amount of thought, time and work that goes into each and every trial graphic.

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I want our readers to be among the first to hear some good news and download a free copy of a useful guidebook. A2L Consulting was voted a Best Demonstrative Evidence Provider by the readers of the National Law Journal. We are very proud. It's the second time in less than a year we have been honored with a similar distinction. At the end of 2011, the readers of LegalTimes also voted and named A2L the Best Demonstrative Evidence provider. I believe that this guide just published by the National Law Journal is a valuable one to keep. We all know one thing about litigation: you only get one shot to get it right, and thus it is critical to hire the right support team. The NLJ's best of guide is a good guidebook for anyone looking to hire a litigation support firm or other legal services firm. Frankly, it's a credible reader-driven survey that's been missing for a long time. I think the NLJ's work is especially reliable and useful since over 450 companies were nominated and votes were only tallied for known members of the legal industry. Below is a link to download the guidebook. I hope you'll take a moment to leave a comment below or ask a question. Thank you for your support of A2L Consulting and The Litigation Consulting Report.

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After a year of providing expert commentary on trials, litigation graphics, jury research, courtroom hot seat best practices and similar topics, I think it’s time to take stock.

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