by Ken Lopez Founder/CEO A2L Consulting
by Ken Lopez Founder/CEO A2L Consulting
Compared with even the largest law firms, we go to trial a lot. After all, even the busiest litigators in major firms try at most 30 cases in their lifetimes. We consult on many more cases than that in a year. Indeed, we have spent 20 years going to trial, and our clients are mostly major law firms that are working on very high-stakes cases.
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Much has been written about the hero's journey as Joseph Campbell described it in his seminal work, The Hero with a Thousand Faces. In this 1949 book, Campbell asserts that storytellers worldwide, in their best stories, have for centuries used a story structure that he calls the monomyth. From Beowulf to Ulysses to Luke Skywalker, the pattern is seen over the ages.
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As a seasoned trial consultant with years of experience in the courtroom, I have witnessed countless closing arguments that simply failed to connect the dots. The closing argument is a crucial part of the trial process, as it provides the opportunity to tie up all the loose ends and present your case in a compelling and concise manner. A well-crafted closing argument can truly be the difference between winning and losing a case. In this blog post, I will delve deeper into why it is essential to tie up loose ends throughout the trial, starting from the opening statement.
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I frequently help lawyers craft presentations – whether it’s the opening statement of a litigator, a pitch presentation for a law firm, or a seminar presentation for a corporate lawyer. And I too am often called upon to speak at events or even off the cuff to a group. After a good bit of trial and error, I have found two nearly foolproof ways of organizing any of these talks that I use almost invariably, whatever the context may be. The great thing about these models is that you can use them in an off-the-cuff speech just as well as you can in a highly scripted presentation. Whether it's the courtroom or your kid's school, these models work wonders. You will come off as inspiring, not just informative. You will appear confident. You will also be seen as following modern presentation styles – the spoken equivalent of using an electronic presentation versus using transparent overhead slides.
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by Ken Lopez Founder & CEO A2L Consulting At A2L Consulting, we are very interested in sharing valuable information about the litigation consulting industry with the thousands of monthly readers of our Litigation Consulting Report blog. Some of our readers are among the nation’s top litigators, some run litigation support departments, some work every day on the challenging and difficult task of putting together trial exhibits, and some are law students and other interested observers. All show a strong interest in the topics we routinely write about: Trial tactics Jury consulting Litigation graphics Trial technology and its best uses Leadership for lawyers And much more
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by Ken Lopez Founder & CEO A2L Consulting "I've got a case I might need some help with." That's how it usually starts when someone, usually a first or second chair litigator, reaches out to me at A2L Consulting.
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Thomas F. Carlucci Partner Foley & Lardner LLP John E. Turlais Senior Counsel Foley & Lardner LLP Ryan H. Flax (Former) Managing Director, Litigation Consulting A2L Consulting
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Persuadius (formerly A2L Consulting) has extensive experience in complex litigation. For over twenty-five years, we have worked with all top law firms on more than 10,000 matters with at least $2 trillion cumulatively at stake. Persuadius (as A2L) is regularly voted best jury consultants, best trial consultants, and best litigation graphics consultants.
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