by Ken Lopez Founder/CEO A2L Consulting A successful trial lawyer is one who is able to persuade a jury or judge of the truth of his or her client’s case. In order to do that, a lawyer must connect with people on an emotional level. The only way to do that is to tell a compelling story. Stories are the way in which people learn and the way in which they organize reality. Law school may prepare lawyers to build a case around the law, but it doesn’t teach the science or art of persuasion. Sitting in a jury and analyzing evidence is likely one of the most complex things a juror will ever do, so you need to make it easier for them and as entertaining as possible. You need to hook them early and keep them engaged.
Twenty years ago in my trial advocacy class, we talked a lot about developing a theme for a case. We learned to say things in an opening statement like, "this is a simple case about right and wrong" or "no good deed goes unpunished."
by Ryan H. Flax, Esq. (Former) Managing Director, Litigation Consulting A2L Consulting
by Ryan H. Flax, Esq. (Former) Managing Director, Litigation Consulting A2L Consulting
by Elise Jefferson, M.A. A2L Consulting
When it comes to trial, the outcome can often hinge on the emotional response of the jury. While presenting cold, hard facts and evidence is crucial, it is equally important to connect with the jury on an emotional level. Emotions are powerful, and they can sway the jury's perception of the case. Therefore, learning how to emotionally move your jury can be a game-changer in a trial. In this blog post, we will discuss several tips and tricks to help you connect with your jury and evoke the desired emotional response.
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