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12 Costly Mistakes Lawyers Make When Preparing for Trial Too Late

22 Reasons Not to Use AI to Build Your Trial Slides

Persuadius’ Top 10 Most-Read Articles of 2026—So Far

Why Trial Lawyers Should Consider Outsourcing Their Opening Statements

Why Attorneys Should Not Run Their Own Trial Technology

Why Lawyers Should Stop Designing Their Own PowerPoint Slides

Why Bullet Points Are Killing Your Persuasion: Lessons from Our Conversation with Perkins Coie

The PowerPoint Slide That Made Everyone Stop and Think

The Simplest Storytelling Trick for Persuasion Might Have Come from South Park

Jury Consulting for Pharma Product Liability Trials

How to Break Juror Confirmation Bias (Using a Surprisingly Simple Trick)

Simplifying Your Opening Statement to Its Core (Part 2: Insights from the Persuasion Occasion Podcast with Perkins Coie)

Why Your PowerPoint Slides All Look the Same—and Why That’s Killing Your Persuasion

Why Fear Beats Logic in the Courtroom: Insights from a Perkins Coie Podcast (Part 1)

In-Person vs. Online Mock Trials: How We Design Jury Research That Actually Predicts Verdicts

Give Jurors the Words: Building Arguments They Can Carry into the Deliberation Room

Humor, Demonstrative Evidence, and the “Monster of Evidence”

What a Trial Presentation Company Really Does (And Why Most Lawyers Hire One Too Late)

OnCue vs. TrialDirector: How One Trial-Presentation Platform Took Over (and the Other Quietly Vanished)

Persuadius’ Top 15 Most-Read Articles of 2025

Persuasive Storytelling in Trial: Why a Narrative Opening Beats a Chronological Statement

Trial Graphics as Time Machines: The Perils and Power of Taking a Jury Back

The 3 Rules of Trial Graphics That Win Cases

How to Make Digital Evidence Persuasive: Turning Data into a Story Jurors Understand

How to Pick a Nearly Perfect Jury Without Doing a Mock Trial

9 Reasons to Use a Trial Technician

Persuasion Pairing: Cleverly Combining Words and Pictures

How Trial Presentation Companies Can Turn Data into Impact—Lessons from Texas Flood Visuals

Why Trial Technicians Are the Secret Weapon in High-Stakes Litigation

Jury Persuasion Techniques: Using Surprise to Overcome Boredom and Confirmation Bias in the Courtroom

How a Trial Presentation Company Illustrates Scale: Lessons from Boeing

What a Boeing Storyteller Taught Me About Litigation Graphics

The Voir Dire Consultant Isn’t Who You Think It Is

12 Mistakes to Avoid in Legal Storytelling

How Often Are Cases Decided on Facts vs. Emotion? The Critical Role of Jury Consultants

The Paradox of Persuasion: Why Logic Often Falls Flat and What Actually Works

Explaining Tariffs and Trade Deficits: From the Courtroom to the Dinner Table

12 Factors to Consider When Conducting Jury Research

Trial Technician vs. Paralegal: What's the Difference?

Trial Graphics: Bridging the Gap Between Information and Persuasion

10 Essential Legal Storytelling Techniques for Every Litigator

7 Essential Tips for Effective Witness Coaching in High-Stakes Trials

Trial Lawyers: George Washington's 110 Rules of Civility Translated for the Courtroom

Overcoming The Split-Attention Effect, A Litigation Graphics Consultant's Daily Challenge

5 Alternatives to Persuasion Killing Bullet Points From Our Litigation Consultants

How Does Narrative Strategy Improve Trial Outcomes?

The Future of AI in Mock Trials: What to Expect

Top 24 Litigation Consulting Report Articles of 2024

11 Lessons Trial Lawyers Can Learn From Jay Z's Lawyer Video Presentation

New & Free Book: Persuading With Storytelling: A Trial Lawyer's How-to Guide 2025

Trial Graphics Trickery: The Top 10 Ways Your Opponent Misleads

The Effectiveness of Using Fear to Influence Legal and Election Decision-Making

How the Presidential Race Shapes Jury Perceptions: The Impact of Politics on Justice

A Brief History of Litigation Consulting

The Top 10 Tricks for Using Storytelling for Persuasion in Litigation

The Power of Trial Graphics: Boosting Jury Comprehension

The Role of Collaboration in Effective Litigation Graphics

MASSIVE & FREE 559-Page Trial Lawyer-Focused Book: Winning With Trial Graphics and Litigation Graphics Released

7 Incontrovertible Rules for Trial Graphics

The Role of Emotional Factors in Enhancing Visual Information in Legal Presentations

Crafting Compelling Legal Arguments Using Storytelling Techniques — Paint a Picture for Your Jury

How Many Persuasion Errors Can You Spot in This Slide?

NEW & FREE 153-Page Litigator-Focused Book: Hiring & Using Trial Techs, Hotseaters & Trial Technology

The Top 10 Litigation Articles so far in 2024

15 Conversations to Have BEFORE You Hire Your Trial Technician

NEW & FREE 271-Page Opening Statements Toolkit E-Book

Trial Soon? Here are 11 Demonstrative Evidence Tips you Cannot Forget

Must-Read Recommendations: Engaging Blog Posts You Missed

Good Luck Finding a (Good) Trial Technician in May or October

21 Secrets From an Opening Statement Guru

7 Jury Selection Issues in Trump NYC '24 Trial: What's Going Wrong?

Is Your Jury Consultant Doing These 12 Things Helping You Prepare for a Mock Trial?

USA v. Apple 2024: Why Apple Would be Wise to Settle This One

9 Hidden Skills of Trial Technicians and Hotseaters You Never Knew About

Litigation Graphics: A Game-Changer in the Courtroom

29 Leap Year Tips for Success at Trial: From Mock Trial to Closing Statement

5 PowerPoint Blunders: The Worst Litigators' Mistakes

The Best Ways to Pause PowerPoint to Enhance Connection with Judges and Juries

Powerful PowerPoint Presentation Tips: Ditch the Bullet Points!

10 Reasons Why Your Trial Consultant Should Draft Your Opening Statement

Trial Graphics and PowerPoint

10 Reasons You Should Have a Mock Trial and 10 Reasons You Shouldn't

Discovering the Benefits of Litigation Consulting

Unveiling the Role of Trial Graphics Specialists

The Impact of Visuals on Bench Trials: How Trial Graphics Influence the Outcome

10 Ways Trial Technicians Take the Worry out of Trial

Maximizing Impact: Tips for Creating Engaging Markman Hearing Trial Graphics

The Role of Effective Trial Graphics in Antitrust Litigation

Optimizing Mock Trial Graphics for Enhanced Results

You Can't Believe Everything You See — in Trial Graphics or From Hamas

The Science of Storytelling: How Trial Graphics Can Help You Tell a Compelling Narrative

Strategies to Keep a Jury Engaged: Making a Boring Case Captivating

The Top 10 Tips for Successful Mock Trial in Litigation

5 Reasons You Should Use a Mock Trial to Develop Your Opening Statement

Data-Driven Jury Consulting and Why it Matters

Please Think Before Sharing That Persuasive Graphic This Election Season

A Persuadius Blog Subject Matter Directory

Our Top 100 Articles Since 2014: A Decade of Engaging and Informative Content

8 Ways to Win Over a Jury Whether You Are a Jury Consultant or Litigator

7 Ways Expert Report Graphics are Different from Trial Graphics

Have I Got a (3-Year) Story for You

5 Reasons to Be Terrified of the Coronavirus (and 5 Reasons Not to Be)

Using Political Polarization to Your Advantage During Voir Dire

Folktales Reveal a Powerful Persuasion Tool for Trial Lawyers

What is Litigation Consulting and What Do Litigation Consultants Do?

12+ Lessons From Top Trial Lawyers & Great Presenters

10 Very Specific How-To's for Last-Minute Pre-Trial Prep

5 Effective Litigation Graphics Techniques From The Impeachment Trial

The Top 100 Litigation Articles

Who Won the Impeachment Trial Initial Opening Statements?

Repeat a Simple Message Repeatedly to Maximize Courtroom Persuasion

5 Ways to Make Time Comparisons Unforgettable at Trial

Litigation, Opening Statements, and Pixar's 22 Rules of Storytelling

What Trial Lawyers Can Learn From the World's Best Drummer

5 Litigation Graphics Lessons from the Impeachment Hearings

6 Articles Every Trial Lawyer Should Read

Top 10 Trial Lawyer-Focused Articles of 2019

Top 10 Articles About Trial Tech and Hot-Seaters

The Top 15 Articles About Litigation Graphics and PowerPoint

3 Critical Mock Trial "Clopening" Litigation Graphics Best Practices

Impeachment Hearings Provide Trial Technology Lessons

The #1 Reason Top Trial Teams Keep Winning

5 Advanced Trial Lawyer Lessons

Top 10 Articles About Opening Statements

If It Looks Like a Courtroom, Treat It Like One

Top 10 Articles About Mock Trials

Using a Genetic Defense in Asbestos and Talc Cases:  An Interview with David H. Schwartz, Ph.D.

3 Ways Litigation Graphics and IKEA Assembly Instructions Can Be Similar

Why You Need a Litigation Graphics Consultant

Trial Lawyers: Only Do What Only You Can Do

The Top 3 Articles for Trial Lawyers - Second Quarter of 2019

Develop Your Trial Story – Sooner, Not Later

10 Timely Tips For Trial Preparation

The First Version of Your Story Is NOT Your Best

Introducing Alan Rudlin

5 Valuable Lessons From Some Horrible Infographics

Litigation Graphics in Arbitrations

A Useful Directory of Federal Courtroom Technology

Top 3 Litigation Articles - Q1-2019 + All Time

One Demonstrative Exhibit, One Concept

10 Ways to Maximize Persuasive Courtroom Storytelling (Part 4)

10 Ways to Maximize Persuasive Courtroom Storytelling (Part 3)

10 Ways to Maximize Persuasive Courtroom Storytelling (Part 2)

The Top 80 Articles From The Past 8 Years

Ten Ways to Maximize Persuasive Courtroom Storytelling (Part One)

The Border Wall Funding Dispute Could Be Won with Pictures

The Top 10 Litigation Articles of 2018

Proving Alternative Mesothelioma Causation in Talc Cases

The Similarities Between Jury Trials and Auditions on ‘The Voice’ – and a Key Difference

What a Popular Reality TV Show Teaches Us about Jury Trials

Help A2L Consulting Be Recognized as #1 (Again)

When Preferred Vendor Programs Go Bad

9 Ways to Kill Groupthink Before It Kills Your Case

Watch The Weather Channel Use Animation to Persuade

Some Lessons for Defendants From the Talc Liability Trials

5 Rules for How Simple a Trial Presentation Should Be

Insist Your Litigation Graphics Consultant Attend Your Mock Trial

Poor Litigation Character Development Will Yield Poor Results

5 Ways to Win Your Trial by Losing Your Mock Trial

The Top Three Articles of the 2nd Quarter of 2018 – and the Top Three of All Time

What a GEICO Ad Has to Say About How to Use PowerPoint Litigation Graphics

How Much do Jury Consultants, Litigation Graphics, and Hot-Seaters Cost — Honestly?

Litigation Consulting News: Introducing John Moustakas

How to Make Your Best Impression With Your First Draft

What Steve Jobs Can Teach Trial Lawyers About Trial Preparation

Trial Lawyers, Relinquish the Clicker

Netanyahu Persuades and Presents Better Than Most Trial Lawyers

Storyboards: The Key to Successful Litigation Animations

Why Rapport Between a Trial Lawyer and a Trial Technician is So Important

Trial Lawyers and the Power of Silence

Dealing With That ‘Bad Apple’ on Your Trial Team

Connecting With Jurors by Turning Off Your Screen

Litigation Graphics in Criminal Cases

14 Ways to Be Great at Giving Creative Feedback

Great Trial Lawyers Behave Differently

Environmental Litigation and PowerPoint

A2L Welcomes Litigation Consultant Regina Hopper

The Very Best Practice in Alternative Fee Arrangements

A Surprising Lesson From Voir Dire

Joint Defense Groups: The Good, the Bad and the Ugly

The Top 21 Litigation Articles of 2017

How Early-Stage Focus Groups Can Help Your Trial Preparation

12 Tips to Hire the Right Trial Technician for Your Trial

What Trial Lawyers Can Learn From Russian Facebook Ads

7 Times When Litigation Graphics Hurt You

[New & Free Book] The Trial Lawyer’s Guide to Environmental, Toxic Tort, and Product Liability Litigation — 3rd Edition

Cialdini’s Principle of Persuasion: Liking — Part 3

Find Your Own “Sputnik Moment” at Trial

These Days, More Clients Are Hiring Law Firms, Not Lawyers

3 Suggestions for Overcoming Memory’s Inherent Limitations

Courtroom Technology and Its Limitations

Jurors Will Believe Anything (That They Already Believe)

Thank You, Boston, Mass., & Most Big Cities Too

Use Fonts to Power-Pack Litigation Graphics With Meaning

Why the Internet Has Permanently Changed the Techniques of Persuasion at Trial

3 Types of Litigation Graphics Consultants

9 Things That Define the Best Litigation Graphics

Please Pretty Up These Litigation Graphics

How to Use the Principles of Advice-Giving to Convince a Jury

The Team With the Most Demonstratives Doesn’t Necessarily Win